Email is such an integrated part of our daily lives that it can be invaluable as a marketing channel. Here are five reasons why having a custom email address can improve your communications with users.
1. Custom Email Addresses Build Credibility
Your email address is likely what many of your clients and customers think of first when they want to contact your business. This makes it a core part of your brand. It can also be an easy way to build credibility with customers.
Statistics show consumers are much more likely to provide their payment information online if a company’s email address is reflective of its name. Additionally, if you’re doing any kind of email marketing, a professional email will go even further to build trust with your audience, which is crucial for landing conversions.
2. Professional Email Is a Cost-Effective Marketing Tool
By 2022, researchers project half of the world’s population will be using email. When you consider that, it’s probably wise to invest in building a strong email marketing strategy. This might include choosing a web hosting package that provides an option to create a custom email address.
From your email signature to your business cards, a branded email address can make an impression and help solidify your brand wherever it appears. Considering the Return On Investment (ROI) for email marketing, it makes sense to pay close attention to what customers see in the From field.
3. You Can Standardize Company Emails
When you use a custom email address that matches your website domain, it can help your business appear more professional. It can also enable you to standardize the way all emails within your business look. As your brand grows, you won’t have to worry about employees using off-brand or unprofessional email addresses for business communications.
Additionally, you can use your email hosting plan to create addresses for different departments within your business; this helps provide organization and structure. Even if you’re the one who answers every email that comes in, having separate addresses for different purposes can help you keep track of each message.
4. Custom Emails Can Help Maintain Security
When you avoid using a free email provider, you can more easily stay on top of email and data security. Allowing employees to use free, personal email accounts presents a risk to your business. You can’t control aspects such as privacy, who they share business information with, and other legal concerns.
A custom business email can also streamline your onboarding process. Standard and consistent email procedures and set up will make for easier employee integration. Plus, you can avoid losses of information during staff turnover.
5. Branded Emails Can Help You Stay Out of Subscribers’ Spam Folders
Email marketing can be a profitable strategy, but only if your emails aren’t ending up in subscribers’ spam folders. Recipient email accounts are more likely to mark a message as spam if it comes from a free provider such as Yahoo or Gmail.
Branded emails from known platforms send a signal to inboxes that your messages are less of a risk, and it’s OK to accept them. With this in mind, sending your business marketing emails with Gmail or Yahoo might be taking a toll on your conversion rate.